Management

Steven Cox

Steven Cox

Chief Executive Officer

Steven founded TakeLessons in 2006 with a simple mission to make a positive, lasting impact on millions of people. He felt the best way to accomplish that mission was to use technology to help teachers make a living doing what they love.

Steven's passion for the arts developed early. He grew up singing and playing bass guitar in the family gospel band with his parents and three brothers. Steven went on to play in several bands and DJ in clubs during college before ultimately releasing two alternative rock albums on Convertible Fly Records with his bandmate Enrique Platas.

Although rooted in music, TakeLessons has expanded to serve many verticals, including academic tutoring and performing arts. Throughout the growth, the mission has remained unchanged.

Prior to founding TakeLessons, Steven was Managing Partner of Reddito LLC, an e-commerce and Internet marketplace consulting firm with clients including Cisco, Club Med, Wells Fargo, and Intel.

Steven also served as Vice President of Business Development for CollegeClub.com, an early social network, and was a founding employee of a B2B marketplace that grew to an IPO.

Steven graduated with honors from Eastern Kentucky University with degrees in Investment Finance and Human Communication. Follow him on Instagram @mstevencox.

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Karen Baumbach, CPA

Karen Baumbach, CPA

SVP, Finance and Operations

Karen has over 23 years of accounting, financial operations, and management consulting experience. She has held senior management positions with Ernst & Young, MP3.com, Vivendi Universal, Artes Medical, and Online Guru.

Karen began her career at Ernst & Young where she was part of the Entrepreneurial Services Group and worked with many start-up and growth companies in the areas of audit, tax, business consulting, and process improvements. While at MP3.com, she was part of the company's rapid growth as it grew from 3 to over 400 employees.

During her career, Karen has amassed significant transactional experience, including a number of initial public offerings. Prior to joining TakeLessons she worked for a privately-held Internet publishing company with over 45 million unique visitors per year.

Karen received her Bachelor's degree from the Wharton School of Business at the University of Pennsylvania and is a Certified Public Accountant (CPA).

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Brad McCrory

Brad McCrory

Vice President, Revenue and Marketing

Brad McCrory has been a leading growth expert for over 15 years; sought after for his ability to set ambitious goals, and mobilize teams to achieve those goals through expertly-designed strategies.

After managing one of the first iPhone app development agencies, Brad led a global digital advertising agency, and founded and grew a $10m e-commerce consultancy. He helped launch the global B2B e-commerce site for the UPS Store, and has accelerated growth for more than 300 companies.

Brad attended Grand Valley State University with a focus in Business Management and Marketing. He has a passion for mentoring, spending time with his family, and escaping into the great outdoors.

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Tyler Flanders

Tyler Flanders

Vice President, Technology

Tyler Flanders is an experienced product leader, software engineer, and designer currently living in the San Diego Area. As Vice President of Technology at TakeLessons, Tyler leads the company’s product direction and engineering efforts. These teams are responsible for building TakeLessons’ online presence and delighting customers through ease of use and mobility.

Before joining TakeLessons, Tyler specialized in helping start-ups and small companies create systems to better run and scale their business. He has presented at San Diego Startup Week and been a member of San Diego’s 7CTOs community.

Tyler got an early start in software engineering by programming video games. Beyond technology, the desire to be creative led him to art, music, and ballroom dance. He spent time as a ballroom instructor in Minneapolis and continues to study dance in the San Diego area.

Tyler received a Bachelor’s of Music in Composition from Ithaca College.

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