Steven Cox

Steven Cox

Chief Executive Officer

Steven founded TakeLessons in 2006 with a simple mission to make a positive, lasting impact on millions of people. The best way to accomplish that mission was to use technology to help artists make a living doing what they love.

Steven's passion for music developed early. He grew up singing and playing bass guitar in the family gospel band with his parents and three brothers. Steven went on to play in several bands and DJ in clubs during college before ultimately releasing two alternative rock albums on Convertible Fly Records with his bandmate Enrique Platas.

Although rooted in music, TakeLessons has expanded to serve many verticals, including academic tutoring and performing arts. Throughout the growth, the mission has remained unchanged.

Prior to founding TakeLessons, Steven was Managing Partner of Reddito LLC, an e-commerce and Internet marketplace consulting firm with clients including Cisco, Club Med, Wells Fargo, and Intel.

Steven also served as Vice President of Business Development for, an early social network, and was a founding employee of PurchasePro, a B2B marketplace that grew to an IPO in 1999.

Steven graduated with honors from Eastern Kentucky University with degrees in Investment Finance and Human Communications. He writes regularly about business, motivation, and life lessons on his blog:

Alan Cole

Alan Cole

Chief Operating Officer

As Chief Operating Officer, Alan is responsible for the product, marketing, sales, and customer service teams at TakeLessons.

Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh (Souplantation / Sweet Tomatoes). He was responsible for strategy, operations, business development, and direct sales.

After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.

Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. Prior to leaving Active, Alan moved into the role of Senior Vice President for Developing Markets where he oversaw Active’s Business Incubator. In this role he was responsible for defining the strategy and accelerating growth within several key business units.

Alan earned a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas.

Karen Baumbach, CPA

Karen Baumbach, CPA

Vice President, Finance

Karen has over 23 years of accounting, financial operations, and management consulting experience. She has held senior management positions with Ernst & Young,, Vivendi Universal, Artes Medical, and Online Guru.

Karen began her career at Ernst & Young where she was part of the Entrepreneurial Services Group and worked with many start-up and growth companies in the areas of audit, tax, business consulting, and process improvements. While at, she was part of the company's rapid growth as it grew from 3 to over 400 employees.

During her career, Karen has amassed significant transactional experience, including a number of initial public offerings. Prior to joining TakeLessons she worked for a privately-held Internet publishing company with over 45 million unique visitors per year.

Karen received her Bachelor's degree from the Wharton School of Business at the University of Pennsylvania and is a Certified Public Accountant (CPA).

Tyler Flanders

Tyler Flanders

Vice President, Technology

As Vice President of Technology, Tyler leads the product and engineering teams at TakeLessons. These teams are responsible for building TakeLessons’ online presence and delighting customers through ease of use and mobility.

Tyler got an early start in software engineering by programming video games. Beyond technology, the desire to be creative led him to art, music, and ballroom dance. He spent time as a ballroom instructor in Minneapolis and continues to study dance in the San Diego area.

Throughout his career in technology, Tyler has played a key role in small companies and startups with a sharp focus on automation and building products users love. Tyler’s passion for delivering exceptional user experiences brought him to San Diego in 2011 when he joined TakeLessons. He is an active member of San Diego’s 7CTO community.

Tyler received a Bachelor’s of Music in Composition from Ithaca College.