Just to keep up with all that's happening in the web/music space, here is a video from Beet.tv on a new partnership between YouTube and Universal Music called Vevo. It will be interesting to see if it will be like the old MTV where they really did focus on music. Also, what about the other labels? Will they be included, or will YouTube have to generate yet another site to house competing firms? That seems at odds with the openness of the internet, so we'll have to wait and see…
From Beet.TV:
MOUNTAIN VIEW, CA — Vevo is the big
music site being created in a partnership between Google's YouTube and
the Universal Music Group. It will be a "deep, immersive" music site
with e-commerce and revenue share around advertising.
While YouTube is powering the infrastructure of the site, it will be managed separately. Yesterday, there was a widely reported story that Vevo has selected a CEO.
At
the Google office on Tuesday, Beet.TV sat down with YouTube's Chris
Dale who explained the relations ship between Google and Universal
Music Group and the anticipated user experience. The site will launch
later this year, he told us.
It is not a joint venture, but a "partnership" Chris explains.
Here's a report from Wired.com in April with more information.
Andy Plesser, Executive Producer
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Suzy S.