Name: INTRODUCTION TO FASHION ART DIRECTION
Uploaded: 2022-09-26T21:57:01.000Z
Duration: 30 min 4 s
Description: INTRODUCTION TO FASHION ART DIRECTION

Fashion Design

Nancy is a Nigerian-American based in Illinois. I have a BFA in Product Development and an MA in Art Direction from the Academy of Art University, San Francisco, California.

I started my journey into fashion in 2016 where I have the expertise of how to construct garments, and sketch collections and also a clear understanding of manufacturing.

Armed with this knowledge I decided to venture into Art Direction as this is rather a new area in fashion, where I have done some ad campaigns, editorial shoots, and e-commerce as a freelance art director for Aura Magazine and Enzomnia Magazine.

At this point, I am working on writing a book and moving to my next academic adventure by applying for a PhD in African History which will enhance my job as an Art Director.

INTRODUCTION TO FASHION ART DIRECTION

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Beauty & Style

Beginner

CERTIFIED SCRUM PRODUCT OWNER

CERTIFIED SCRUM MASTER

Build and research concepts for Ad Campaigns

Pick a team to work with e.g photographers, models, stylists, makeup artists, hairstylists, videographers and assistants.

Hold meetings with the team regularly.

Work with stylists in terms of apparel and accessories.

Explain the Dek/Storyboards with photographer/videographer and models

Check the fitting of all garments and accessories on the models before the shoot day

Join the photographer to pick out all the right images that will go into the editorial.

Freelance Art Director

Research and build concepts around the theme the magazine is working on.

Recruit photographers, models, videographers, stylists and assistants.

Work alongside with stylist to pick out all apparel and accessories for the shoot. 

Making sure that the Dek/Storyboards be explained and shown to the photographer/videographer. Help with the selection of the images to use for the magazine with the photographer.

Begin to work with the copywriter in making sure all information is correctly placed in the magazine.

ART DIRECTOR

We will start with the introduction to Art Direction in the Fashion industry.

In this class, you will learn how to build concepts around given themes and how to start working in partnership with other creatives in order to achieve your goals as an Art Director.

You will also learn techniques in photography and how best to use the Adobe suite, the right typography and fonts that go with fashion editorials.

I will also have some guests who are professionals in this field to discuss with you and in turn, you can ask questions too in a live class.

Nancy O.

INTRODUCTION TO FASHION ART DIRECTION

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