Maresa Friedman

Maresa F.

San Diego, CA

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Maresa teaches



Maresa delivers an exceptional lesson experience and ranks in the top 15% of our teachers nationwide.
Teaches students:
Ages 18+

Teaching since:
January 2010

Chat with Maresa, Founder of The Executive Cat Herder about Strategy, Creating Narratives in Media, Scaling, Metrics, Business Management, KPI’s, Analytics, Business Advice, Social Media Dialogue Engagement, PR, & Marketing.

Maresa is no stranger to the business world. Her company, Executive Cat Herder has her doing Strategy media for industry thought leadership in multiple verticals. Her client roster includes professional athletes, teams, entrepreneurs, CEO's in the Technology Space, & Fortune 500 businesses. She was recently a judge for the Business Intelligence Stratus Awards and is currently a contributor to the Innovation Enterprise a platform connecting leaders from startups to Fortune 500 companies. She writes for the Chief Strategy Officer, Chief Marketing Officer and CFO channels. With a recent addition as LinkedIn Profinder’s Best Strategy Consultant for 2016, she has been able to produce top line revenue with her clear, concise, and high impact change methodologies.

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San Diego Ambassador
Jan 2017 - Present
Wix Inc.

As the San Diego Wix Ambassador & Expert- I want to help and guide business owners on how they can utilize Wix when building their business. San Diego is growing at a rapid pace and Wix wanted feet on the street to help our local community. I am here to be a face to the brand and help you formulate success! Join me for exciting meetups, workshops, networking and opportunities to learn from the thought leaders in San Diego.

Wix is dedicated to providing affordable solutions to small businesses globally. has chosen me to lead its powerful initiative to help build successful businesses one entrepreneur at a time.
These events are geared to help you discuss ways to enhance your business brand with turnkey solutions that help you achieve your business goals. They are a NO PITCHING event specifically geared to educating our users.

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EVP, Strategy
Sep 2016 - Present
Omni Creative Labs

OMNI Creative Labs is a brand development and marketing firm dedicated to inspiring clients and their customers. Our team works diligently with you to craft an innovative and personalized messaging formula. OMNI’s industry experts will create the vehicle to deliver these messages effectively and efficiently. Our team has a diverse background that fosters a holistic approach to brand communication and revenue growth.

With a Social Selling Index of over 90 on LinkedIn and holding strong at the top 1% of Social Selling in the Technology industry- the processes I have developed are aimed to create opportunities for engagement. My process ties to consistency and flawless execution. You can do everything poorly or focus your time and effort on consistency to achieve success.

As a EVP of Strategy, I focus on creating and delivering value with every interaction. My goal is to ensure that the strategies we enact create measurable ROI, scale, and create niche brand awareness that is not typically obtained throughout typical channels. I apply tactical and strategic advise, models, methods, insights, and creative content engagement to our clients to ensure that their Marketing & Strategy is successful. My background in Operations & Business Performance Management allows me to evaluate any areas that need to be supplemented by assessing systems or processes that may have gaps.

I aim to manage opportunities available to our clients within the wider context of their industry. Many times, an internal team is unable to executive given constraints on bandwidth or budget. Omni is a fractional partner that allows our clients to have access to a team that is committed to them. I work with the CEO to ensure our clients receive a clear, concise, and executable strategy.

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Board Member, Strategic Planning
Jun 2016 - Present
San Diego Civic Youth Ballet

Dec 2013 - Present
Executive Cat Herder

The Executive Cat Herder was founded by people who had one thing in common. We realized the fuel that was keeping us going was being in energetic environments where people wanted to succeed & grow. We also realized that EADD (Executive Attention Deficit Disorder)- can affect a company's ability company to shift and narrow focus on a master goal. Our clients come to us for one thing and one thing only- to implement and partner with them to make impactful changes in their organizations. Our mantra and vision is simple- You are the "why" and we are the "how".

We specialize in Operations Oversight & Immediate growth needs for Solopreneurs to Fortune 500 companies. Although the industries may vary- sports, retail, beverage and technology- the process and strategy remains the same. Consistency and flawless execution. Our services include Business Performance Management, Social Strategy, Brand Awareness, Productivity Effectiveness, Board & Executive Alignment, SWOT Analysis, Organizational leadership, & Change Management.

We are centered on understanding People, Process, & Technology. Our business relationships are cultivated and co-created with companies that have the same ideals and way of doing business. Our involvement in the business operations at the companies we serve contributes to a reduction in internal expenses and increased efficiency.

As the CEO, I work to make sure that the companies we assist stay on track, stay focused, and be consistent. We are fractional Chief Operating Officers & Chief Strategy Officers who also source additional fractional relationships for companies that need Top Level Direction without the high overhead cost.

I have had a great amount of success at the companies we work with because I believe in impact solutions that create measurable results. The solutions and offerings my team provides create a scalable framework to build or rebuild. We are contribute to several Technology & Strategy publications.

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Contributing Writer
Jan 2013 - Present
Innovation Enterprise

Currently a contributor to the Innovation Enterprise a platform connecting leaders from startups to Fortune 500 companies. She writes for the Chief Strategy Officer, Chief Data Officer and CFO channels.

Director, Business Performance Mgmt & Market Development
Dec 2011 - May 2016

I moved into a role centered on performance management and market development and spend time at regional events understanding the core areas of business concerns in the areas of Business Intelligence and Supply Chain Analysts. I enjoy meeting new people in the industries we serve to understand how Halo fits in the market – and how we can assist. I also work to create and curate content across multiple digital channels to increase and improve Halo's brand awareness in the market.

I also facilitate systems and measurements to help the business to define strategic goals and measure and manage performance against those goals. I believe that the company’s strong internal systems and operations, combined with well-rounded employees allow us to deliver superior business solutions across multiple industries.

Business Intelligence, Analytics, Dashboards & KPI's, Data Aggregation, Collaborative Decision Support, Mobile BI, Supply Chain Intelligence, Cloud BI, Big Data, Data Analysis, Data Warehousing, Real Time Data, Predictive Analytics, Data Monetization

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Liberal Arts & Sciences
Jan 2007 - Jan 2010
Western Governors University


Fluent / Native Proficiency
Professional Proficiency


Strategic Organizational Leadership & Management
Jan 2014
Northwestern University

Digital Marketing Specialization
Jan 2014
University of Illinois at Urbana-Champaign


Best of 2016: Strategy Consulting
Jan 2017
LinkedIn ProFinder
Top 1% Social Sellling
Dec 2016
Women Who Mean Business
Oct 2016
San Diego Business Journal
40 under 40
Oct 2016
San Diego Metro
Judge, Stratus Awards for Cloud Computing
Jul 2016
Business Intelligence Group

Photos & Videos

Photo by Maresa F.

Photo by Maresa F.

Photo by Maresa F.
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