Microsoft PowerPoint with Brittany S.

Pipitone Group

Increasing role in client success and agency growth has been achieved through effective and efficient development of campaigns recognized by both the agency and clients. Conducted an in-depth consumer analysis that increased sales, brand awareness s and created mutually beneficial partnerships for all involved. Responsibilities included content development and distribution through a variety of communications vehicles, including but not limited to: news releases, web copy and case studies. • Supports the firm’s efforts by drafting new client releases and performing research activities. • Assists firm staff with other client, business development and firm management projects. • Assists with the development and updating of media lists and other databases, including client, marketing, prospect and administrative databases.

Penn National Gaming

Consult and build integrative digital strategies regarding the SEO/SEM, social media and display advertising campaigns for eight regional casino properties. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Plan, execute and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

The Limited

•Perform daily management and monitoring of pay per click accounts on Google AdWords, Yahoo, Bing and DoubleClick platforms. •Maintain, monitor and evaluate keyword bids, daily and monthly budget caps, impression share, quality score, ROAS, revenue and other important account metrics across major search channels. •Manage and maintain updates for large keyword lists and write creative ad copy. •Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. •Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. •Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. •Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. •Keep pace with search engine and PPC industry trends and developments.

Piptione Group

As a Digital Marketing Specialist, I develop and implement multimedia marketing campaigns for corporate and nonprofit clients; campaigns include website optimization (SEO), social media, content development, and analytics. Skills: Establish and nurture client relationships across new and existing accounts. Design and deliver end user training sessions to clients to ensure sustainability of marketing solution(s). Selected Accomplishments:  Established a regional energy provider’s website and automated lead generation via HubSpot integration.  In 2015, drove success of a local nonprofit’s conference by conceptualizing and implementing a multifaceted digital media campaign including web development, SEO, and social media advertising.  As PR Specialist, performed a consumer analysis which significantly increased product sales and brand awareness.

WPXI-TV/ Cox Media Group

Responsible for all sales activities, from lead generation through close. Develops and implements effective marketing plans which will meet both personal and company goals of expanding customer base. Works within the sales and support teams for the achievement of client satisfaction, revenue generation, and long-term account goals in line with company vision and values.  Sells consultatively and makes marketing and advertising recommendations to prospects and clients of the various solutions the station offers for their specific marketing needs.  Provide prospect/customer with price quotations and insure there is a full understanding of the parameters regarding advertising programs.  Researches trends and developments of primary industry(s) through the use of related publications, internet and training sessions to maintain and grow current knowledge base.

University of Pittsburgh

Native Proficiency