Online Artist Business Coaching Lessons.
Just for you.

All things related to the development and growth of an artist, including marketing, PR, business insight, social media, distribution, booking, promotion, etc.

Having an international career of 20 years crossing different genres, I coach artists to start and develop a career and musicianship. I have been a mentor at New York Foundation for the Arts and at IBOC Company.

I created a mentoring program structured that combines with specific demands of the artists. The program includes songwriting, arrangement, music production, vocal coach, composition, and more.

In English, Español ou Português! Classes are a very fun and practical way to learn and create your songs, as well being inspired by other tunes! It can be based on playing by ear or writing scores and chords. Also, includes training on technique, creativity and composing, to start putting your ideas together to create your own songs or your own arrangement for composers you like! Write your own music and tell your stories!

* Classes in studio in NYC or online too. Please ask for it by message!

PROGRAM:
- chord progressions
- melodies structures
- style characteristics

1-1 Artist Business Coaching will help you develop a business strategy as an artist covering everything from resumes and headshots to marketing and networking.

Zelda S. provides a clearly defined pathway and strategy for artists embarking on a music career.

I will begin by looking over what a student is already doing or not doing, from a business standpoint, to benefit their creative work. We will then work out a plan that works for your specific needs and immediately execute it.
As an established independent musician and owner of an indie label that's breaking new ground in the way business is done in music, and someone who's handled every twist and turn with success and never compromised his creative voice, I'm well suited to put you on the road that will not only lead you somewhere lucrative, but will be something you're comfortable with as an artist.
You never need to compromise your art, no matter what any business person may tell you. As an entrepreneur, you're endeavoring to be creative in your use of money, ideas, and the communication of your art. So, as a creative individual, you're better suited for this than you can imagine. Let's get started.

As a working performing artist with professional connections and experience in the fields of piano, opera, musical theatre, theatre, film, commercial work, modeling, voice over, singer/songwriter/producer/independent music artist, dance, and stage combat, I have the knowledge to help guide young artists seeking a professional career whether they are just starting out as a young child or whether they have an advanced degree! From choosing the best city to make your home base to finding the right agent or manager (What's the difference between an agent or manager? Are they different? What are their jobs? How can they help me? How do I pay them? When should I get them?) to choosing the right schools and degree programs, I can help you make smart choices for yourself and appear professional and confident in any situation you might find yourself in! (Related to the business side of being an artist anyway) If you need answers to questions that I don't have the answer for, I also ...