Online Artist Business Coaching Lessons.
Just for you.

I will begin by looking over what a student is already doing or not doing, from a business standpoint, to benefit their creative work. We will then work out a plan that works for your specific needs and immediately execute it.
As an established independent musician and owner of an indie label that's breaking new ground in the way business is done in music, and someone who's handled every twist and turn with success and never compromised his creative voice, I'm well suited to put you on the road that will not only lead you somewhere lucrative, but will be something you're comfortable with as an artist.
You never need to compromise your art, no matter what any business person may tell you. As an entrepreneur, you're endeavoring to be creative in your use of money, ideas, and the communication of your art. So, as a creative individual, you're better suited for this than you can imagine. Let's get started.

As someone who began working as an actor in college, I know how stressful it can be to get your feet off the ground. It becomes especially difficult if you are not in a school or program with a wide network to assist you.

Whether you're looking at getting into a performing arts college or program, or you are looking to get started in the professional world, I can help. We work to establish you on the major websites and teach you how to use them effectively. I assist in creating websites and assembling media for you to market yourself. I do my best to help you establish your professional presence and get started on your journey.

*I recommend booking a 30 minute consultation to begin. Often we will schedule meetings of varying lengths depending on where we are in the process. I do provide audition coaching within these meetings if applicable.

I have taken several business and marketing courses, including independent studies with top professor's at the University of Rochester.

I can show you the ropes of what you'll need to get started, build a network of professionals around yourself, and have a team of people you can count on. Social media is a must of course as well, and we'll look at benchmarking other successful brands to make sure you are up to date and using the best marketing strategies.

I graduated from the Eastman School of Music with a degree in jazz guitar. I am currently a full time professional musician, set to release my debut album and tour this May.

Zelda S. provides a clearly defined pathway and strategy for artists embarking on a music career.

I have worked with numerous Artist who have major record contracts, perform live all around the world, from small nights clubs, to world arena's and live television. I have brokered and manage the business process. Although each deal is different and the Artist business changes frequently, there are many basics that still maintain a business structure which can be learned.

Ever wonder why most musicians are "starving artists"? With 30+ years of success in the competitive world of music, I will not only answer that question for you but I will guide you to understanding how to "manage" yourself as a business, all the while still doing what you love most...making music!