Online Artist Business Coaching Lessons.
Just for you.

Zelda S. provides a clearly defined pathway and strategy for artists embarking on a music career.

Having an international career of 20 years crossing different genres, I coach artists to start and develop a career and musicianship. I have been a mentor at New York Foundation for the Arts and at IBOC Company.

I created a mentoring program structured that combines with specific demands of the artists. The program includes songwriting, arrangement, music production, vocal coach, composition, and more.

In English, Español ou Português! Classes are a very fun and practical way to learn and create your songs, as well being inspired by other tunes! It can be based on playing by ear or writing scores and chords. Also, includes training on technique, creativity and composing, to start putting your ideas together to create your own songs or your own arrangement for composers you like! Write your own music and tell your stories!

* Classes in studio in NYC or online too. Please ask for it by message!

PROGRAM:
- chord progressions
- melodies structures
- style characteristics

Ever wonder why most musicians are "starving artists"? With 30+ years of success in the competitive world of music, I will not only answer that question for you but I will guide you to understanding how to "manage" yourself as a business, all the while still doing what you love most...making music!

I will begin by looking over what a student is already doing or not doing, from a business standpoint, to benefit their creative work. We will then work out a plan that works for your specific needs and immediately execute it.
As an established independent musician and owner of an indie label that's breaking new ground in the way business is done in music, and someone who's handled every twist and turn with success and never compromised his creative voice, I'm well suited to put you on the road that will not only lead you somewhere lucrative, but will be something you're comfortable with as an artist.
You never need to compromise your art, no matter what any business person may tell you. As an entrepreneur, you're endeavoring to be creative in your use of money, ideas, and the communication of your art. So, as a creative individual, you're better suited for this than you can imagine. Let's get started.

As someone who began working as an actor in college, I know how stressful it can be to get your feet off the ground. It becomes especially difficult if you are not in a school or program with a wide network to assist you.

Whether you're looking at getting into a performing arts college or program, or you are looking to get started in the professional world, I can help. We work to establish you on the major websites and teach you how to use them effectively. I assist in creating websites and assembling media for you to market yourself. I do my best to help you establish your professional presence and get started on your journey.

*I recommend booking a 30 minute consultation to begin. Often we will schedule meetings of varying lengths depending on where we are in the process. I do provide audition coaching within these meetings if applicable.

Gain valuable insights regardless of the current stages of your career.

Personalized career coaching from a Grammy-winning, Grammy-nominated artist who has toured and performed extensively at top venues around the world!

I also have an Masters in Business Administration (MBA), and can help you further organize a business around your talents.