Online Artist Business Coaching Lessons.
Just for you.

All things related to the development and growth of an artist, including marketing, PR, business insight, social media, distribution, booking, promotion, etc.

Having an international career of 20 years crossing different genres, I coach artists to start and develop a career and musicianship. I have been a mentor at New York Foundation for the Arts and at IBOC Company.

I created a mentoring program structured that combines with specific demands of the artists. The program includes songwriting, arrangement, music production, vocal coach, composition, and more.

In English, Español ou Português! Classes are a very fun and practical way to learn and create your songs, as well being inspired by other tunes! It can be based on playing by ear or writing scores and chords. Also, includes training on technique, creativity and composing, to start putting your ideas together to create your own songs or your own arrangement for composers you like! Write your own music and tell your stories!

* Classes in studio in NYC or online too. Please ask for it by message!

PROGRAM:
- chord progressions
- melodies structures
- style characteristics

1-1 Artist Business Coaching will help you develop a business strategy as an artist covering everything from resumes and headshots to marketing and networking.

I will begin by looking over what a student is already doing or not doing, from a business standpoint, to benefit their creative work. We will then work out a plan that works for your specific needs and immediately execute it.
As an established independent musician and owner of an indie label that's breaking new ground in the way business is done in music, and someone who's handled every twist and turn with success and never compromised his creative voice, I'm well suited to put you on the road that will not only lead you somewhere lucrative, but will be something you're comfortable with as an artist.
You never need to compromise your art, no matter what any business person may tell you. As an entrepreneur, you're endeavoring to be creative in your use of money, ideas, and the communication of your art. So, as a creative individual, you're better suited for this than you can imagine. Let's get started.

Zelda S. provides a clearly defined pathway and strategy for artists embarking on a music career.

Based in NYC, I currently perform and work with artists such as Jon Batiste (Colbert Show), Russell Hall and have played with artists such as Paul McCartney, Antonique Smith, John Lithgow, Rob Marrow, Jimmy McGriff and many others. With many years experience touring, recording, performing on TV (ABC’s Good Morning America) and films: Sam Mendes' Away We Go, PBS Masterpiece, The Chaperone and PBS Kids Peg Plus Kids, I have a lot of valuable knowledge and connections in the music business. Plus I have spoken on panels at The Americana Fest (Nashville) and Far West Folk Alliance conference (LA) and have worked with publicists and writers. I am also a published author and editor. I am passionate about teaching and helping other musicians.