Online Artist Business Coaching Lessons.
Just for you.

All things related to the development and growth of an artist, including marketing, PR, business insight, social media, distribution, booking, promotion, etc.

Having an international career of 20 years crossing different genres, I coach artists to start and develop a career and musicianship. I have been a mentor at New York Foundation for the Arts and at IBOC Company.

I created a mentoring program structured that combines with specific demands of the artists. The program includes songwriting, arrangement, music production, vocal coach, composition, and more.

In English, Español ou Português! Classes are a very fun and practical way to learn and create your songs, as well being inspired by other tunes! It can be based on playing by ear or writing scores and chords. Also, includes training on technique, creativity and composing, to start putting your ideas together to create your own songs or your own arrangement for composers you like! Write your own music and tell your stories!

* Classes in studio in NYC or online too. Please ask for it by message!

PROGRAM:
- chord progressions
- melodies structures
- style characteristics

I teach methods that will create solid opportunities for you, assuming you've already invested time into your craft and have developed a solid skill set. If you are interested in this process, please send me an inbox message. Once I'm able to get a good idea of your specific skills, sound, and goals, it'll be easier to describe what these lessons will look like.

If you are interested in Artist Business Coaching AND Hip Hop Lyricism Coaching simultaneously, please specify that in your message and we'll make it happen.

I look forward to guiding you towards your goals.

Ever wonder why most musicians are "starving artists"? With 30+ years of success in the competitive world of music, I will not only answer that question for you but I will guide you to understanding how to "manage" yourself as a business, all the while still doing what you love most...making music!

Zelda S. provides a clearly defined pathway and strategy for artists embarking on a music career.

I will begin by looking over what a student is already doing or not doing, from a business standpoint, to benefit their creative work. We will then work out a plan that works for your specific needs and immediately execute it.
As an established independent musician and owner of an indie label that's breaking new ground in the way business is done in music, and someone who's handled every twist and turn with success and never compromised his creative voice, I'm well suited to put you on the road that will not only lead you somewhere lucrative, but will be something you're comfortable with as an artist.
You never need to compromise your art, no matter what any business person may tell you. As an entrepreneur, you're endeavoring to be creative in your use of money, ideas, and the communication of your art. So, as a creative individual, you're better suited for this than you can imagine. Let's get started.