Aug 01, 2014
Following its recognition in Deloitte's 2013 Technology Fast 500 list, TakeLessons is pleased to announce its positive ranking in a study on social media presence as a way of establishing relationships and building brand loyalty.
The study, led by Insightpool, a social media optimization start-up, analyzed the companies named on the 2013 list, looking specifically at their activity on Twitter.
As the study states:
The real potential of social media lies in engaging your audience before they say a word. This can be done through using ‘Social Currency’ touchpoints. As originally described in The Fortune 500 Social Currency Index, 'Social Currency' represents the value associated with a variety of subtle social touchpoints on Twitter. These touchpoints include: Follows, Favorites, Retweets and Lists that entities can 'hand out' to target individuals.
Optimizing these subtle social interactions have the potential to reap tremendous benefits such as increased awareness and loyalty that ultimately impact your bottom line. And best of all, its free and easy.
One particular action analyzed, a company's frequency of "Favoriting" its fans Tweets, shows the brand is paying attention to its fan base and appreciating what they have to say. TakeLessons ranked #9 on this list, with a total of 65 "Favorites" per month during the study duration. Overall, of the 401 companies represented who used Twitter, TakeLessons ranked #15 considering the aggregated data.