Ready to take your talents to the masses, but not sure how to get music gigs? In this guest post, our friends over at GigSalad share a few helpful tips to help you start your gigging career…
It’s safe to say that almost every musician dreams of making a career out of their talent. However, many artists are intimidated and unsure of where to begin. If you’re serious about your music, and you know you want to succeed in the industry, there are a few essential steps to help you find music gigs and kickstart your career. By applying these few simple methods to actively promote yourself, you’ll be well on your way to making a living doing what you love.
Practice, practice, practice. We know you probably hear this enough from your teachers, but your practice hours are crucial to your sound. It’s what attracts fans and keeps your calendar booked, so before you start your gigging endeavors, make sure you’ve mastered your performance.
You need a solid web presence. In order to line up your first few gigs, you have to put your talent in front of a lot of eyes and ears. One of the best (and cheapest) ways to do this is by promoting yourself online. There are many marketing tools available for musicians, but don’t overwhelm yourself by trying to utilize them all. Just focus on these few, and you will have a stronger impact.
- Find a website builder. You don’t have to be tech-savvy to have a great place to host your music. There are several website builders that make it easy to plug your media into a beautifully designed template. You’ll want to choose one that is mobile-friendly, can be easily customized, and offers stylistic flexibility. We recommend Bandzoogle because it’s built specifically for musicians to add downloadable music files, gig calendars, and band merch. Having a beautifully designed website is an excellent way to gain more fans.
- Use your social media. Your social platforms are a great way to engage your audience and attract new fans. You can notify followers of your upcoming shows, get feedback from past performances, and even find out what kind of music they’d like to hear in the future. And by activating the new Facebook call-to-action button, you can get booked directly from your page! To truly maximize your opportunities, consider going outside of your own social media feeds. When you connect with other local performers, venues, and community groups, you’re exposing your business to their followers as well. Liking other posts instead of just asking users to like yours creates a more direct relationship with those users.
Get gigs by playing gigs. At the beginning of a gigging career, often times artists will put on free shows to get started. These performances are typically in smaller, more intimate venues such as coffee shops, libraries, or house parties. Although these are unpaid gigs, they can still offer other valuable benefits. Any gig opportunity helps boost your stage presence, earns you the spotlight, and gives you a chance to recruit more fans.
Surround yourself with musicians. Not only do you get a chance to chat with people who have the same interests, but you can also learn a lot from these conversations. The music scene is constantly evolving, and your fellow musicians can keep you updated on the latest trends and tips that have helped them. This also gives you a great opportunity to create mutual referrals for future gigs.
Connect with venue owners. Venue owners come in contact with a ton of musicians, so it’s important to make yourself stand out. Introduce yourself in person, and be sure to leave them a link to that great website you’ve created to promote your music. Because of their heavy workload, it’s a good idea to send them a follow-up email if you haven’t received a response after a few days.
There are a lot of tips out there for musicians who are just starting their gigging careers, and it can feel daunting to consider all of them. Every musician is unique in their journey to success, so make the moves that feel right for you. By perfecting your talent, creating a strong web presence, and connecting with the right people, you can considerably boost your gigging opportunities.
Readers, what other strategies do you use to find music gigs? Let us know in the comments!
Photo by Lauren Liggett