I would unapologetically introduce a “Beauty Matters” program for homeless women who have to constantly think of survival for themselves and their children; and never have the luxury of being self-indulgent with beauty. Yet watching my mother struggle with a chronic disease, I learned how powerful a hair-do or manicure and pedicure can be in strengthening a woman’s resolve and making her stand taller, willing and able to confront a new challenge. Often, beauty and pampering are about more than self-indulgence. It’s a badge of courage. When women feel good and look good, they feel comfortable with their own voice. They became less reactive and more proactive in seeking solutions that work for them. Living in the solution rather than the problem is so important to homeless women. Feeling good about themselves will catapult them more seamlessly towards seeking solutions. I would introduce a “Beauty Matters” program in the private sector, with donations from large corporations. I would seek office space and overhead costs from the local government’s human services department. This private/public partnership would satisfy a goal to end homelessness, instill dignity and help the under-served. An advisory board will be formed and an annual plan of action approved by the board. Beauty Matters.